Spinning a Tale of Innovation in Design
In this project, we partnered with Sputnik to showcase their revolutionary medical centrifuge technology through a comprehensive design and branding campaign. We crafted an informative and aesthetically pleasing brochure that effectively communicated the functionality and benefits of their medical centrifuges. Our design approach was complemented by the development of a customised colour palette, informed by the colours of healthcare and innovation, to resonate with Sputnik’s target audience.
Skills
Graphic design
Impact
Brand recognition
New partnerships
Client
Sputnik
Date
April, 2023
Colour Coding Innovation: A Bright Perspective
In order to distinguish this project and give it its own unique identity, we selected a radiant tangerine as the lead colour, which brings to mind the warm, energetic glow of a ripe tangerine, fitting well with the energetic and innovative vibe of the Sputnik project. This vibrant hue not only encapsulated the energy and excitement of Sputnik’s revolutionary centrifuge technology, but also served a practical purpose – colour coding.
With this distinct colour, all communication, presentations, and brochures related to this project could be instantly recognized, creating a visual association in the minds of the viewers. This thoughtful colour selection made the project stand out, facilitating differentiation and enabling quick and easy recall for healthcare professionals and prospective partners.
In the grand scheme of things, this colour choice wasn’t merely aesthetic. It was a strategic decision that gave the project its own distinct identity while subtly echoing Sputnik’s innovative spirit and dedication to healthcare advancement. Through this vibrant shade of peach-orange, we managed to colour code innovation in a way that was both visually appealing and purposeful.
Nebula’s brochure design.
Accelerating Medical Innovation: Impact Highlights
Brochures Distributed: This is the number of print brochures that were distributed to healthcare facilities worldwide, effectively showcasing Sputnik’s medical centrifuges.
Brand Recognition: This shows the growth in Sputnik’s brand recognition in the market following the launch of our branding campaign.
New Partnerships: This is the number of new partnerships established with various healthcare facilities seeking to incorporate Sputnik’s centrifuges into their labs.
