In light of the live-action film “Barbie,” grounded on the Mattel doll, due to hit the cinemas next month, a plethora of brands, Xbox, Airbnb, and Moon Oral Beauty included, are unveiling merchandise to ride the Barbie wave. Bloomingdale’s, having secured a new contract with Mattel, is the latest to join the Barbiecore trend.
Revamping Marketing Strategies to Engage with Gen Z
As veteran brands sail into new decades, some are making waves with Gen Z. This has been achieved largely through the revitalisation of nostalgic animated mascots, with roots dating back to the brand’s inception.
Embracing the Metaverse: Navigating the Next Frontier of Digital Advertising
What Is the Metaverse, and Why Does It Matter?
The metaverse is essentially a collection of virtual realities, augmented realities, and the internet, all intertwined. It’s an immersive digital space where users can interact with a computer-generated environment and other users in real-time. For brands and advertisers, it represents an untapped frontier filled with exciting new opportunities for customer engagement, brand immersion, and personalised experiences.